Projects & Case Studies – Sk Saifuddin, Global SEO Specialist
SS Sk Saifuddin

Proven Results: Data-Backed SEO & Paid Acquisition Case Studies

Real-world client engagements across five international markets — organic traffic scaling, ranking improvements and verified performance audits, delivered remotely.

Full Case Studies

Baseline, metrics, evidence and the execution behind each engagement.

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Bajaj Finserv logo
Case Study 01 · Enterprise SEO

Bajaj Finserv — Bajaj Pay

BFSI Payments Competitor Benchmarking On-Page SEO
Visit Live Landing Page ↗

Bajaj Pay came to me as a newly launched vertical with almost no organic footprint, competing for payments and recharge queries against aggregators and the payment apps themselves. The task was to establish the vertical's own ranking base inside an enterprise BFSI domain already optimised around lending and insurance intent.

Monthly Traffic
12K → 300K
monthly organic visitors
Growth Multiple
25×
against the onboarding baseline
Category
Payments
BBPS, recharge and wallet search intent
Verified Google Search Console Data Export

Strategic Execution

  1. 01
    Technical Audit & Fixes

    Indexation and template checks so a brand-new vertical could be crawled and served cleanly alongside the existing lending and insurance sections.

  2. 02
    Content Architecture & Keyword Optimisation

    Competitor benchmarking against payment apps and aggregators, turned into a keyword map and on-page structure for the payments intent set.

  3. 03
    Off-Page & Authority Building

    Authority work to make the payments pages competitive in a category dominated by app-first brands.
Bajaj Finserv logo
Case Study 02 · Enterprise SEO

Bajaj Finserv — Health Insurance

BFSI Technical SEO Content Scaling Internal Linking Client Reporting
Visit Live Landing Page ↗

Delivered through Techmagnate, the health-insurance vertical came to me sitting at roughly 120K organic visitors a month, with ranking depth concentrated in a narrow set of head terms and large parts of the content architecture unoptimised. The brief was to scale qualified organic traffic across the vertical without diluting the enterprise brand's editorial standards or compliance constraints — a programme running at 350K+ monthly visitors, the search volume and infrastructure scale of a major international property.

Monthly Traffic
120K → 350K
monthly organic visitors
Growth Multiple
2.9×
organic sessions against the onboarding baseline
Scope
3 Verticals
health, life and term insurance under one strategy
Recognition
2 Awards
client and agency recognition for the programme
Client-Verified Recognition · Techmagnate & Bajaj Finserv

Strategic Execution

  1. 01
    Technical Audit & Fixes

    Recurring performance audits across crawl and indexation, page experience and template-level issues, prioritised by traffic at risk rather than by error count.

  2. 02
    Content Architecture & Keyword Optimisation

    Keyword research and competitor benchmarking mapped to a page architecture, then on-page and blog optimisation plus internal linking executed with the content and design teams.

  3. 03
    Off-Page & Authority Building

    Off-page improvements to strengthen topical authority in a YMYL category, reported monthly to the client alongside the traffic and visibility numbers.
Bajaj Finserv logo
Case Study 03 · Enterprise SEO

Bajaj Finserv — Life & Term Insurance

BFSI Vertical Launch Keyword Research On-Page SEO
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At onboarding the life and term insurance vertical was effectively invisible in organic search — around 200 monthly visitors against a category dominated by established insurers and aggregators. The task was to build a ranking footprint from near zero inside the same enterprise site, without cannibalising the health-insurance pages already performing.

Monthly Traffic
200 → 14,000
monthly organic visitors
Growth Multiple
70×
against the onboarding baseline
Starting Point
Near Zero
no meaningful organic footprint at onboarding
Verified Google Search Console Data Export

Strategic Execution

  1. 01
    Technical Audit & Fixes

    Indexation and template checks so new vertical pages could be crawled and served cleanly from day one.

  2. 02
    Content Architecture & Keyword Optimisation

    A keyword map built from research and competitor benchmarking, turned into a page and blog structure with deliberate internal linking.

  3. 03
    Off-Page & Authority Building

    Authority work to make a brand-new vertical competitive against incumbent insurers and aggregators.
Case Study 04 · Performance & Content

IslamicJankari — Content Publishing

Publishing Content SEO Indexation CTR Optimisation
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A content property earning around 3.5K clicks and 548K impressions in a 28-day window, with an average position hovering past four and a click-through rate under a point. The work was to lift both halves of that equation at once — more indexed, better-targeted content, and titles that actually earned the click at the positions already being won.

Clicks · 28 Days
3.53K → 14.7K
period on period, roughly 4× growth
Impressions
1.29M
in 28 days, up from 548K
Average Position
4.3 → 3.7
page-one placement on high-volume queries
Click-Through Rate
0.6% → 1.1%
nearly doubled on a larger impression base
Verified Google Search Console Data Export
Verified Google Search Console Data Export

Strategic Execution

01
Technical Audit & Fixes

Crawl and indexation cleanup in Search Console so published content actually entered the index, plus page-speed fixes checked in PageSpeed Insights and GTmetrix.

02
Content Architecture & Keyword Optimisation

Query-led content planning around the terms already earning impressions, with titles and meta rewritten to convert position into clicks.

03
Off-Page & Authority Building

Steady off-page work to raise domain authority and hold the page-one positions the content had reached.
Case Study 05 · Performance & E-Commerce

Multi-Client SEO Portfolio — India Internets

E-Commerce Healthcare IT Services Consulting Medicine

Ten-plus client websites running in parallel, each at a different stage of SEO maturity and each with its own reporting rhythm. Client names stay confidential, so this one is presented as scope and method rather than logos — the individual dashboards are available to walk through on a call.

Sites Managed
10+
concurrent client properties
Industries
6
health, medicine, IT, consulting, digital marketing, e-commerce
Reporting
Monthly
performance reviews to clients and internal teams
Client Reporting Dashboard

Strategic Execution

  1. 01
    Technical Audit & Fixes

    A repeatable technical audit applied per site, so every property started from a known baseline instead of a guess.

  2. 02
    Content Architecture & Keyword Optimisation

    Per-industry keyword research and on-page optimisation, executed with each client's writers and developers.

  3. 03
    Off-Page & Authority Building

    Backlink strategies built and managed per domain, with traffic and rankings monitored in Analytics and Search Console.
Case Study 06 · Paid Search

DecoreLabs — Home Interior Solutions

Home Interiors Meta Ads Google Ads Metro Lead Generation
Dashboard on Request

Targeted high-density metropolitan lead generation was running at a high cost per lead, and the leads that did arrive converted poorly for the sales team. The objective was not more volume but cheaper, better-qualified enquiries from the same budget — a structure that transfers to any major global city.

Cost Per Acquisition
−40%
against the onboarding baseline
Lead Quality
Scaled
better-qualified enquiries reaching the sales team
Market
Metro
high-density metropolitan targeting, transferable to any major city
Meta & Google Ads Dashboard Export

Strategic Execution

  1. 01
    Audience Refinement

    Tightened geo and interest targeting around the metropolitan catchment that actually converted, cutting spend on audiences that never became customers.

  2. 02
    Targeted Ad Copy

    Creative and copy rewritten per audience so the enquiry form was reached by people already qualified by the ad itself.

  3. 03
    Retargeting

    Website-traffic audiences rebuilt for retargeting, recovering high-intent visitors at a far lower acquisition cost than cold prospecting.
Ozzie Collectables logo
Case Study 07 · Paid Search & E-Commerce

Ozzie Collectables — Global E-Commerce

E-Commerce Google Search Ads Multi-Market
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A collectables store selling into five English-speaking markets at once, where a single blended campaign structure was hiding which regions actually returned on spend. Google Search Ads were rebuilt around intent and market so budget followed revenue rather than clicks.

Return on Ad Spend
3×
on Google Search Ads spend
Revenue Attributed
$250K+
across all campaign markets
Markets
5
USA, UK, Japan, Canada and Australia
Google Ads Dashboard Export

Strategic Execution

  1. 01
    Market-Split Campaign Structure

    Campaigns separated by market so each region's spend, currency and return could be read and bid on independently.

  2. 02
    Intent-Led Keyword Sets

    Product and collector-intent queries prioritised over broad category terms, with negatives pruning browsing traffic.

  3. 03
    Conversion Tracking & Bid Optimisation

    Purchase tracking configured through Tag Manager, then ongoing bid and ad-copy optimisation against revenue rather than clicks.
IRA Gold Proof logo
Case Study 08 · Paid Search

IRA Gold Proof — Gold Coin Investment

Investment Google Search Ads E-Commerce
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A gold-coin investment store running Google Search Ads against a sales objective, where search intent ranges from early research to ready-to-buy. The campaign is live and being optimised — its numbers will be published here once the account's own data export supports them.

Objective: Sales / E-commerce Platform: Google Search Ads Reporting in progress
Google Ads Dashboard Export

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